Let’s talk blogging…
We know, you’ve probably heard this one before right? Blogging is an essential part of your marketing strategy. But when you’ve got a million and one things on your to-do list, is blogging really worth it?
As a doula, working within a limited geographical area and with a limited number of clients, do you really need to be blogging? Isn’t it just a mammoth waste of time?
Absolutely not! And here’s why…
Four reasons you should absolutely be blogging to promote your doula business
1. Blogging showcases your professional knowledge
Writing a regular blog that addresses common problems or queries your potential clients may have makes you look super profesh and helps to reassure them that you really know your stuff. This can be crucial if a reader is comparing several potential doulas. Blogging regularly helps to boost the know, like and trust factor of your website, increasing the chances of a potential customer getting in touch.
To make sure you’re blogging about the right topics start a file of subjects that you see pregnant women asking about or discussing. Your emails, social media and newspapers and magazines can all be great sources of information.
At the end of each blog make sure it’s easy for the reader to take the next step and get in touch. You could provide a call to action along with contact details, for example…
Have you been affected by xxx during your pregnancy? Get in touch to find out how I could support you. Email me: firstname.lastname@example.org
2. Blogging helps to boost your SEO
SEO is incredibly important for small local businesses. Put simply, if someone types ‘doula in Tewkesbury’ into Google and your website comes top of the results then there’s a really good chance that person will click on the link to your website (where, of course, the fabulous blog you just posted is ready to wow them!) Posting and (importantly) promoting a regular blog help your website rank higher in local search results.
Google spiders regularly crawl your website. When they find a new page or post they add this to their index. The first part is done; the rest is up to you.
You see indexing and ranking are two different things. When a potential customer types a query into Google they are essentially asking Google to show them all the results in the index that match their query. Now as you might imagine there can be hundreds even thousands of results for each query and ranking is how Google sorts them. Their goal is to show the most relevant and useful content first.
To show Google that your content is worth ranking you need to get eyes on it. The more the better. Each time you post a blog, be sure to promote it widely and if the subject matter is evergreen, keep promoting it on a regular basis.
>> Want to know more about SEO? Read our blog: Search Engine Optimisation – A TOTAL beginners guide!
3. Blogging ensures that your website/business looks active
Having a website is super important, but the problem is that you can never really tell how old a website is, or how active. There are thousands of abandoned blogs and websites out there, so how can a customer tell if yours is up-to-date? Posting a regular blog is one way of letting potential customers know that you are actively promoting yourself. Find a blogging routine that suits your business lifestyle, even if it’s just once a month.
4. Blogging gives you much more to talk and post about on social media
Do you sometimes struggle with what to post on social media? You’re not alone. It can be super tough to think up fresh ideas for your social channels, but blogging provides a regular source of interesting content. It’s super simple to turn your blog into dozens of social media posts. Here’s how…
Let’s take this blog for example, we might…
- Post a quick video letting our followers know we published a new blog and why we’ve chosen to cover this topic on Instagram.
- Write a post with a quick intro and link to the blog on Facebook.
- Create a series of memes, each one focusing on an individual tip and post them on Facebook and Instagram.
- Pull out key sentences and use them as tweets.
- Use the blog topic as a social conversation starter, and ask our doulas how often they blog and why.
So what do you say? Are you ready to start blogging to promote your doula biz? You can do it!