When you’re looking at ways to market your doula business, social media often feels like the best and only option. And sure, social media platforms do offer the opportunity to reach thousands of users. But are the majority of those users your potential customers? Probably not! Many people follow a great social media page but…
search engine optimisation
Search Engine Optimisation – A TOTAL beginners guide!
SEO… Three little letters. They sound so harmless, but toss them into a chat about your website and suddenly your doula brain is thrown into a frenzy of panic and confusion. Urgh! What on earth is search engine optimisation anyway? Is it important? Do I need it? Do other doulas use it? How can I…