Let’s talk about words… From the carefully crafted content on your doula website to the attention grabbing social media posts, what you write can influence every part of your business growth.
But what is the MOST important content you should be using? Is it the can’t look away headlines? The all-important calls to action? Perhaps a perfectly crafted blog post?
Actually, it’s none of those… lean in close and we’ll share a little known secret with you. The most important content on your website and social media isn’t the word that you write.
It’s the words your customers and client write. Your testimonials.
In a world where consumers are clever and discerning about the health and well-being services they choose to invest in. Good customer testimonials can give you that all important edge in a crowded and competitive market.
By sharing the ways in which you have already supported your clients and made them super happy, you’re immediately reassuring potential new customers that you can do the same for them. So are you using them?
Asking for testimonials
It can be tough to ask for testimonials, especially if you’re a bit shy. But as such an important part of your marketing we’d really love you to take a deep breath and start asking that question. Below are a few ideas for how… but first a super top tip!
Don’t ask for a written testimonial via email, instead ask clients to review you either on your:
- Facebook Page
- LinkedIn profile or
- Google MyBusiness account
if you have them. Why is this important? Because once a customer has left you positive feedback in these places you can easily copy and paste the text and add it to your website.
You CAN’T do it the other way round. Plus, positive reviews in these locations will also boost your search rankings, hurray!
>> Want to know more about boosting your SEO. Check out our recent post Search Engine Optimisation – A total beginners guide.
So how do you get happy clients to give you positive feedback? Well you could…
Ask them straight after a consultation: “I’m really glad you enjoyed your treatment, if you have a spare five minutes later I’d really appreciate a quick review on my…”
Email them a few weeks after you’ve finished working together:
I hope you and your new baby are both doing well. It was such a pleasure to support you through your pregnancy and birth and to be there for the arrival of little XXX. I’d love it if you could support me by leaving a quick positive review on my xxx. Here’s the link: xxxx
Many thanks and I hope to see you and xxx again
So once you’ve gathered a few testimonials, the next step is to share them everywhere! You could:
- Create a testimonials page on your website
- Add a single testimonial to the bottom of each page on your website
- Copy and paste them into a social media post
- Use them in a case study
- Share them in your next newsletter
- Make a meme and share it on social media, take a look at the video below to find out how.
Remember, trust is a powerful thing. If a prospective client sees that you’ve already created wonderful results for someone with similar wants, needs or issues to their own, they’ll feel more confident that you can do the same for them.
Happy Testimonial Gathering!