• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Nurturing Birth

Doula Courses | Education | Doula

  • Follow Nurturing Birth on Twitter
  • Follow Nurturing Birth on Facebook
  • Follow Nurturing Birth on Instagram

…here to nurture, inform and empower doulas and families

07305 044482 | info@nurturingbirth.co.uk

  • Home
  • What is a Doula?
  • Doula Training Courses
    • Expansive Course
      • Book the expansive course
    • Intensive Course
      • Book the intensive course
    • Distance Doula Course
      • Book the distance course
    • Upcoming Courses
    • Course Content
    • Book a Refresher Course
    • Costs and Payments
    • Gift vouchers
    • Terms and Conditions
  • Mentoring
    • Mentoring New Doulas
    • Mentoring Existing Doulas
    • Mentors
    • Becoming a mentor
  • Blog
  • Who we are
  • Find a doula
  • Retreats and workshops
    • Dreaming of being a Doula?
    • Supporting Every Birth
    • Nurturing Birth Virtual Retreat

Marketing your Doula Business during the festive period

November 11, 2020

Slimline your christmas marketing

Oooh… there’s a whiff of excitement in the air and it smells like cinnamon and mulled wine! People are officially using the C word… which can mean only one thing. How the jeepers did Christmas creep round so quickly?

Christmas this year – like the rest of 2020 – is not going to be “normal” but no matter your plans for the festivities, the business of birth continues, and doulas keep on working. And to do that we need to keep on promoting our services. How do we do that at this busy time of year?

Well don’t worry! The Nurturing Birth team is on the case and we’re here to share four secrets to keeping your marketing efforts on point so you can slay that festive guilt, and focus on more pressing things, like your next cocktail choice, thinking up creative ideas for Elf on the Shelf or which present to open first!

The secret to staying visible, active and sustaining your marketing efforts throughout the Christmas holidays is to take a more relaxed, slimline approach.  This way you’ll still look like you’re blogging, posting on social media, and chatting with your subscribers, but, secretly, you could be lying (totally laptop-less) on the sofa letting your lunch go down and catching up on TV.

Your doula business doesn’t have to take a back seat, just because you are. So with that in mind, here are…

Christmas Marketing for Doulas

Republish your Blogs

You don’t always have to create brand new doula blogs. If you’ve been blogging for a while, you’ve probably got more than enough content to republish some of your favourite older articles instead. Your newer followers may not have noticed a particular blog first-time around (or second or third in fact) so don’t worry! And if you’re sharing great content then that content is still great and is still really valuable to parents. That’s what it’s all about!

Schedule Your Social Media

There are stacks of social media scheduling apps around and some are worth their weight in brandy doused Christmas pud! Scheduling your social media in advance gives you that Superdoula feeling of having everything organised for the entire week by 7am on Monday! Scaling back on the number of posts you write and publish is another way to dilute the Christmas biz pressure too.

Maintaining your visibility is important and if the bare minimum is one post a day, then schedule one post a day on each of your social media platforms. Manage your follower expectations by posting that you’re taking a wee break over the festive season. Many of your followers will likely be doing the same so they will totally understand. This way you’re keeping your doula services visible, supporting people and at the same time drinking wine. Everyone’s a winner.

Create & Schedule Your Newsletter(s)

If you’re a weekly newsletter sender, then ease that festive burden and adopt a monthly approach during December and January. A bumper Christmas edition or two (which also directs your subscribers to your republished blogs) is perfectly acceptable – and sometimes more likely to be read. Save more time by creating and scheduling your newsletters in advance and you’ll know your subscribers won’t assume you’ve abandoned them. Ah… the beauty of automation. We love it!

Decide on a Simple Christmas Content Subject and Stick to it

Another great way to avoid trying to post on Facebook while you’re tucking into your trifle is to think about (and plan) the type of content you want to focus on over the next six to ten weeks.  Keep it easy by sifting through your calendar and finding any upcoming National or International days which fit with your interest as a doula. Take a handful of your blogs and weave the same subject thread through your social media pages and newsletters too.

In need of inspiration? Check out:

  • Days of the Year
  • Awareness Days

So go and enjoy your Christmas, make family memories (kids grow up so quickly!) and slay that Festive business guilt.

Come January you’ll feel refreshed, rejuvenated and ready to conquer the world, again!

Updated November 2020 by Emma

Filed Under: Marketing Tagged With: marketing, marketing your doula business, marketing your doula business at Christmas

Primary Sidebar

Search by topic

Recent Posts

  • A grandmother’s perspective on stillbirth: For Cillian January 25, 2021
  • When a baby dies January 18, 2021
  • Nurturing Birth Book Review: The AIMS Guide to Resolution After Birth January 11, 2021
  • My Journey as a new Doula, through 2020! December 22, 2020
  • Starting my new career as a doula – during Covid-19! December 14, 2020
  • Working as a doula during Covid-19 December 9, 2020
  • What experience do you need to be a doula? December 3, 2020
  • Mindful Breastfeeding – doulas supporting breastfeeding November 23, 2020

Categories

  • About Doulaing
  • Birth
  • Blog
  • Book reviews
  • DOBAD
  • Doula Course
  • Infant Feeding
  • Marketing
  • Mentoring
  • Miscarriage and Stillbirth
  • Postnatal
  • Pregnancy
  • Retreat
  • SEB
  • Sleep
  • Uncategorized
  • Video blog
  • Video interviews

Footer

Award winning Doulas

MAMA Awards 2017 - DOULA OF THE YEAR​ Winner - Sophie Brigstocke, Nurturing Birth

MAMA Awards 2017
DOULA OF THE YEAR​

Sophie Brigstocke,
Nurturing Birth

Nurturing Birth Twitter

Good perinatal mental health is crucial always, but during a pandemic it should have extra focus https://t.co/jgZGxjwkIT
- Wednesday Jul 8 - 1:12pm

A member of

Doula UK approved course | Positive birth, Supporting Families.

Get in touch

  • Follow Nurturing Birth on Twitter
  • Follow Nurturing Birth on Facebook
  • Follow Nurturing Birth on Instagram

Telephone: 07305 044482
Email: info@nurturingbirth.co.uk

Images by Jaha Brown

Copyright Nurturing Birth © 2021 | Privacy and Cookies Policy | Terms and Conditions |All Rights Reserved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.